Design That Connects
You’re here because you want to create something that matters. My job is to help you bring that vision to life — with design that doesn’t just look good, but feels like you.
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Designed the key visuals and campaign identity for various chess events, translating the creative direction into both digital and physical formats. This included event posters, social media graphics, merchandise like t-shirts and tote bags, and signage for installations and pop-up spaces. Handles their digital communications by managing visual assets for Instagram and curating content calendars for promotions and announcements.
Focus:
Full brand identity, logo variations, visual guidelines, brand storytelling, iconography, and social media assets.
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Developed a refreshed and cohesive brand identity, including a bold logo, font system, color palette, and brand guidelines. I crafted a series of icon-based social templates and graphic assets that express the brand’s adventurous tone and visual voice. Beyond the visuals, I helped shape the brand story — defining the tone, messaging, and aesthetic language to guide future content and communications.
Focus:
Full brand identity, logo variations, visual guidelines, brand storytelling, iconography, and social media assets.
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Created a suite of branded graphics and ad templates for a regional campaign rollout, aligning with the global brand’s identity while tailoring the visuals for local relevance. The assets spanned digital ad formats — including placements on platforms like Teads and SPH — as well as high-visibility print formats such as large-scale MRT ads and out-of-home displays. These designs were optimized to maintain consistency across social media, websites, and public spaces.
Focus:
Campaign design, digital & print ads, multi-platform adaptation, corporate branding, and regional localization.
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Rebranded the café with a new illustrated bear mascot and refreshed its visual identity from the ground up — including menu designs, staff uniforms, packaging, and in-store signage to convey warmth and community. I also led campaign design across key seasonal promotions and managed large-scale advertisement rollouts — from escalator panels to mall banners and printed OOH media.
Focus:
Rebranding, illustration, campaign design, packaging, uniform design, environmental graphics, and large-format advertising.
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Led the spatial and visual design for an immersive pop-up experience themed around instant noodles. From concept ideation to large-scale prints, I designed playful installations, interactive zones, and wayfinding graphics that transformed the space into a fun, photo-friendly experience. The work spanned creative direction, campaign visuals, and experiential storytelling to boost public engagement and foot traffic.
Focus:
Experiential design, spatial branding, campaign visuals, installation graphics, and concept development.
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Refreshed the brand’s visual identity with updated logo treatments, new packaging design, and in-store environmental graphics. I also helped launch the Qi Xiang Rewards loyalty program — designing its visual assets across both digital and physical touchpoints, including POS integration, decals, and store signage. My work extended into seasonal campaigns, social media visuals, and promotional materials to unify the brand’s communication across platforms.
Focus:
Brand refresh, packaging design, loyalty program branding, digital and print campaigns, store decals, and environmental graphics.
Want to build something meaningful?
Brand Identity & Storytelling
From logos to visual guidelines, I help shape how your brand looks, feels, and communicates.
Spaces & Experiences
Whether it’s a pop-up, exhibition, or physical activation — I design immersive brand experiences, inside and out.
Campaigns & Creative Direction
I design promotional assets and visuals for events, launches, and digital campaigns that make people care.
Web & Ongoing Design Support
From website design to social graphics and collateral, I provide ongoing creative support to keep your brand sharp and evolving.
